Subscriber\u27s Behaviors in Electronic Discussion Groups: A Comparison Between Academics and Practitioners

This paper examines subscribers\u27 behaviors in electronic discussion groups and compares the behavior of academic and practitioner subscribers. Data were collected from electronic mail surveys of the subscribers of four electronic discussion groups. Results of this study show that practitioners are much more likely to participate than academics as discussion leaders, respondents, and information-seekers. Academic subscribers are much more likely to act as quiet observers who only read others\u27 messages and never post one themselves

Diversity, Convergence and a Balanced Media Diet in a Digital Age [Slides]

Slides from a presentation given at the Research Division, Broadcast Education Association Annual Convention, Las Vegas, Nevada, April 27-29, 2006

Making Viewers Happy While Making Money for the Networks: A Comparison of the Usability, Enhanced TV and TV Commerce Features between Broadcast and Cable Network Web Sites [Slides]

Slides presented at the Management and Sales Division, Broadcast Education Association Annual Convention, Las Vegas, Nevada, April 4-7, 2002 by Louisa Ha

US Digital TV Business Models [Slides]

Slides from a presentation given at the Media Transformation in the Digital Era Conference, Tsinghua University, Beijing, China April 27-29, 2009 by Louisa Ha

Review of Online Advertising Research and Future Research Agenda [Slides]

Slides from a presentation based on the journal article: Online Advertising Research in Advertising Journals: A Review. Published in 2008 in the Journal of Current Issues and Research in Advertising, 30(1), 33-50 by Louisa Ha

Ohio TV Stations\u27 DTV Education Efforts and Business Models [Slides]

Slides from a presentation given at the Digital TV in Transition in Ohio Panel, Bowling Green State University on February 4, 2009 by Louisa Ha

Media Repertoire and Multiplatform Media Use: Media Consumption Diversity in a Digital Age [Slides]

Slides presented at the Mass Communication and Society Division, AEJMC Annual Convention, Washington DC August 11, 2013 by Louisa Ha

Who are the Heavy Users of Social Networking Sites Among College Students? [Slides]

Slides from a presentation presented at the Communication Technology Division, Association for Education in Journalism and Mass Communication Association Annual Convention, August 10-13, 2011 St. Louis, Missouri by Louisa Ha

Crossing Offline and Online Media: A Comparison of Online Advertising on TV Web Sites and Online Portals

This paper presents findings of a study comparing the advertising on the web sites supported by offline media and on the dot.com media that only have online presence. The study analyzes the advertising strategies of leading U.S. TV networks\u27 web sites and online portals, which respectively represent web sites with strong offline media support and web sites with no offline media counterparts respectively. TV networks\u27 advertising strategies were identified based on a spectrum of brand extension and brand integration strategies. The results show that even with the strong offline support of the TV networks, TV web sites are much more moderate in their display of advertising than online portals and use primarily brand integration as their convergence strategy in advertising recruitment. Forced exposure advertising is not common in TV web sites, which is contrary to the captive audience characteristic of the TV medium. Portal sites have a much stronger presence of advertising support. Their advertisers are also more diversified than those of TV web sites. Many TV web sites are still used as a marketing and promotional tool for TV networks rather than as a standalone advertising medium for advertisers. Portal sites have emerged as a fullfledged advertising medium completely capable of carrying different forms of online advertising to deliver advertising messages to target audiences for advertisers. Implications of the findings to advertisers, TV networks, and other online media are discussed

Diffusion of news services and political news in mobile media: A time budget perspective [Slides]

Slides presented at Communication Technology Division, the annual conference of the Association for Education in Journalism & Mass Communication, Chicago, IL, August 2012